The Japanese Model of Success
Written & brought to you by
Ken Crause – Business Transformation Coach.
It has little land base – it’s a small island country. It has minimal resources in terms of material things and was broke after spending so much on the war which ended in disaster. Their pride caused them to make the stupid mistake of trying to take on the giant America and they paid dearly for it. What did they have left? Well the only real resource they had left was people.
As manufacturing began to revive slowly because of lack of capital, products they produced soon earned the reputation of “Jap crap”. Things made in Japan were inferior in quality to American or European made. How would they survive and thrive? It is often in the place of desperation that we give up our notion of grandeur and pride. It is often at this place that we realize we don’t know it all and need help. This is where the Japanese found themselves.
But what of America? Well the bombing of Hiroshima and decisive end to the war caused Americans everywhere to be proud, believing they knew it all and needed nobody to make them better – they were the best. This same foolish attitude has shown up throughout history in many countries and empires – all of which ultimately lead to their demise. The same attitude has caused many great companies such as IBM to fall from their once place of leadership in their industry.
There was at that time an American by the name of Dr. W Edwards Deming. In 1950 Deming was a renowned quality control expert who General McArthur had commissioned to go to Japan to help improve things there since America itself was having trouble doing what it needed to do in the country they had just defeated. Nobody really gave Dr. Deming any serious consideration but the Japanese who were willing to learn now, did.
Dr. Deming devised 14 “Principles” of success which he faithfully taught the
business owners and government in Japan and soon from practicing these principles, the rise of Japan became meteoric and they soon became the country to be reckoned with in trade.
This lesson is not designed to cover the extent of what he taught them, but I would like to point two of those principles I consider vital to success.
“PRINCIPLES ARE THE RUDDERS THAT GUIDE OUR SHIPS THROUGH CALM AND STORMY SEAS, METHODS ARE SECONDARY. “
It is for this reason I am passionate about and teach fundamental principles of success and without being prideful in any way, I believe every business person would do well to seek to learn and implement success principles – many of which I teach.
One of the key principles Deming taught. I call it “SID. So what is SID? It’s an acronym for “Small Improvements Daily”. What Deming taught the Japanese to do is simply this.
1. Find a product or service that interests you.
2. See who is making the best product or offering the best service in the world in that area –
3. Work daily on finding ways to improve on it.
The Japanese soon became criticized for “copying” the American, British and German manufacturers, but that did not last long. Once they were able to duplicate them, they went about applying SID which they in fact called “Kaizen”, and a revolution soon took hold in Japan. Instead of greedily focusing on how to cut costs and make more profit, the Japanese focused on how to produce the best product and services in the world... period.
Years ago I had started a greeting card company and when I went to print my cards I learned something very interesting. Most printers in North America do a 10% over-run which is to cover off any mistakes or poor product – it happens in all manufacturing in North America. They then pass it on to us and we have to sort out the bad from the good.
The Japanese however do not do this. They sort the quality and do not permit anything inferior to leave their plant to a buyer. Their commitment to quality and improvement to this day still sets them apart from many. However, today successful companies around the globe are finally implementing this very basic yet profound principle.
So where are you at today with your business? Are you in as bad a shape as Japan was? Do you have as little resources at your disposal as they had? Zimbabwe, where I was born and raised currently has a 90% unemployment rate. They lack resources as badly as Japan did excepting one – people. This country can become a powerhouse just as easily as Japan did, if the government were to wake up there and bring in business teachers to teach these principles of success to their people instead of greedily bleeding every last penny they can for themselves and their friends. In fact many countries in Africa today suffer from the same ailment.
But what about you?
Why not commit yourself today to make “SID” a way of life for your business. Why not teach this to your staff and hold them accountable to look for ways they can improve what they do in your business daily.
A plant in nature does not grow overnight. It takes time, water and sun. By feeding your mind and the minds of your staff daily with positive and exciting stuff, you will cause yourself to grow and along with it you will grow your business – one small thing every day. The Bible says, “Do not despise the day of small beginnings” It’s usually the small things done consistently that either make or break a great business.
HOW DO YOU EAT AN ELEPHANT? – ONE MOUTHFUL AT A TIME.
Sometimes we become so overwhelmed at the huge job ahead of us. The goal seems so far away and so far out of reach. But if you will learn the lesson the Japanese did, making small improvements Daily (SID), in time you will find that you have risen to greatness and will remain a leader in the years to come. Make a difference and learn what the Japanese learned – commit to excellence through Small Improvements Daily. Focus on one thing at a time (each day) and consider how you might improve it - today.
The second principle Dr. Deming taught is equally as important. –
“Perfection is NOT optional”
For years I have observed what I always considered to be a very strange behaviour in education. That behaviour is how arbitrarily, passing marks are set for considering someone to pass a test or exam. Of particular concern to me is the fact that a doctor only has to get 70% right on his or her exams to pass.
Would you really want to be treated by someone who could be wrong 30% of the time?
When I took my training as a commercial helicopter pilot I was subjected to the same passing percentage. Yet, what it meant is that 30% of my knowledge or ability as a pilot could be wrong. Would you seriously want to fly with someone who could make a mistake as a pilot 30% of the time? Okay I got 81% so I could be wrong only 19% of the time.
PEOPLE WILL RISE TO WHATEVER STANDARD IS EXPECTED OF THEM
When South Africa changed to a black government, one of the things that they did was immediately lower the passing grade in all professions to allow more black people to pass and qualify as professionals. They did not even believe in themselves or that they could do as well or better than the whites did. Pretty sad isn’t it? From what I have learned they are not the only ones who have done this.
LOWERING STANDARDS OR “GOOD ENOUGH” IS A SURE PATH TO FAILURE AND DISASTER
Deming was a quality control expert and as such had taught manufacturers and other business people that if they wanted to succeed it was critical that they adopted immediately the attitude that the only acceptable standard is “perfect”; No defects whatsoever, no short cuts, no “good enough”.
Today a new phrase has taken root to motivate people to a higher standard. This started with the publication of a book entitled “Pursuit of Excellence” by Terry Orlick, a sports phsycologist.
There is a saying, “the devil is in the details”. Over the years I have observed that the difference between mediocre and excellence is the attention to details. The difference between the person who finishes first and the one who comes second is in the details. This is why SID – Small Improvements Daily is fundamental to attaining perfection and why without the application of both these principles you will simply never rise to greatness or success.
Walt Disney was a classical example of this. He paid so much attention to every detail of his productions that he was the best in all key elements of his productions – music, volume, color, speed transitions, story, characters, lesson etc. etc.
In order to pursue perfection it is a matter of attention to the details. So what is “good enough” for you?
When you buy a product are you okay with less than perfect? The truth is we all want the perfect “whatever” but we are not prepared ourselves to make the perfect “whatever”. The focus of many business failures has been money or profit rather than a commitment to make the best or do the best.
I wonder how much better a standard we could achieve – especially in areas like professions where a mistake could spell death or injury to someone else. What would happen if our schools or universities raised the bar or standard for passing? Is our goal to pass as many people as possible or is it to train the best to be the best?
I challenge everyone reading this to raise the bar or standards in your personal life and especially in your business. Your staff will rise to the level you expect of them. There have been teachers who have gone into schools where kids were failing miserably, raised the standard and inspired the students and seen their classes filled with 100% grade “A” students. It’s all a matter of what we accept as “good enough” and how committed we are to perfection.
Failure as we grow does happen, but we should never quit, only strive to do better next time.
PERFECTION IS NOT AN EXCUSE TO NOT TRY, IT IS THE GOALPOST WHICH WE STRIVE TO REACH.
Failure is only our aid to show us we need to improve. It is not an indicator that you are by nature useless or a failure. On the contrary the most successful people in life have usually failed more than anyone else. Failure means you are striving to be better and have successfully learned what does not work, so by all means embrace failure as a friend on your path to perfection.
Ken Crause – Business Transformation Coach
Email: ken@crauseco.com
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