Everyone is busy

Everyone is Busy

Written & brought to you by

Ken Crause – Business Transformation Coach.

Computers were supposed to make life easier ... right? Instead we find ourselves busier than ever. The necessity for both parents to go to work, children’s extracurricular activities and other demands make time at a premium. People will trade money for time in almost every case these days.

The “fast food” approach to restaurants and the added time saving device of drive through are hugely successful – because they save time. People eat on the run and do just about everything on the run. We now live with our cell phones, or iphones in order to stay on top of things. It seems like no matter how hard we try, there are just so many things that keep us busy.

But we can either be a part of the weary tired crowd or we can find ways to help the time stressed and weary of society. How can we make things easier for our customers? Can we streamline our processes and procedures? Can we do more for them and save them the time? Some stores have now installed self serve check outs to accomplish this. Some have taken on a new technology of imbedding chips that transmit bar codes so as to instantly scan products for customers. Gas stations have set up pay pass cards to make paying faster and easier.

The fact that people are so busy is an opportunity for you to help them out by making their lives simpler. By saving them time, they will willingly part with their money. Drive in oil change companies charge significantly more than it would cost to do it yourself – but who can find the time these days? Everyone can make coffee at home, yet millions find it easier to pay more by going through a drive through at Starbucks or Tim Hortons. These companies understand that they really don’t sell coffee, they sell time saving. Even bottled water is a time saving product. Trying to find a tap to get a cold drink of water while “on the run” is just too much. Its easier to simply pick up a bottle at the convenience store or dispensing machine.

THE MORE TIME YOU CAN SAVE A CUSTOMER, THE MORE MONEY YOU WILL MAKE

But more than saving time have you considered the fact that at certain times people are busier than others? TD Canada Trust recognized this and to this day they are the only bank that has hours that suit customers rather than themselves. They open earlier and stay open later. Are your hours “customer friendly”? Does it suit your clientele to come to your store within the hours you are now open or should you maybe change your hours? Sure it may be inconvenient, but that’s just the point – those who serve others best, put aside their own comfort in order to help others.

HE THAT CHOOSES TO BE GREATEST AMONG YOU, 

MUST BECOME THE SERVANT OF ALL.

Think about it – then do something about it.

Ken Crause – Business Transformation Coach

Email: ken@crauseco.com

Website: www.crauseco.com